What is the TV-aksjonen NRK?
The NRK telethon is the world’s largest fundraising campaign, measured by the number of volunteers and the amount of money collected per capita. During the telethon in October, 100,000 door-to-door fundraisers will knock on 2.5 million doors.
When is the 2023 telethon taking place?
The 2023 telethon takes place on Sunday 22 October. NRK will run a live broadcast and the Radio P3 campaign will take place during the preceding days.
Who organises the telethon?
The telethon is organised by a secretariat that works closely with Save the Children. The secretariat coordinates 7,000 volunteers across the country and organises the fundraising campaign through 500 municipal and neighbourhood committees.
Who decides which project the telethon is awarded to?
A separate fundraising council appointed by the Board of Directors of NRK receives and considers applications from the organisations seeking to be awarded the telethon campaign. The broadcasting director makes the final decision as to who will be awarded the telethon campaign. The fundraising council is also responsible for verifying how the money is spent.
How long has the telethon been held for?
The telethon has been arranged every year since 1974 and has provided vital support for millions of people.
Why are the door-to-door fundraisers (collection carriers) the most important people in the telethon?
The reason why we are able to collect so much year after year is the door-to-door fundraisers. When the door-to-door fundraisers ring the doorbell, people are reminded that the telethon is on, what the funds will be used for and that they have the opportunity to make a contribution. During the 2022 telethon, door-to-door fundraisers raised an incredible NOK 90 million during the two-hour walk.
How can you contribute?
BECOME A DOOR-TO-DOOR FUNDRAISER
Encourage your family and friends to do the same. Register for the telethon from 14 September.
CREATE A SPLEIS
Spleis allows you to quickly create a digital collection bucket that you can share via social media, e-mail or other channels. Go to spleis.no to create your personal collection bucket. You can edit the digital collection box as you see fit and share it with your network.
HELP ORGANISE THE CAMPAIGN DAY
Get involved with the planning and help organise the actual campaign day as a volunteer. There will be waffles to cook and collection buckets to hand out. Please contact the campaign manager in your county if you would like to get involved. Contact information can be found at tvaksjonen.no
GET YOUR SCHOOL INVOLVED
Get your school to participate in the telethon. You can use our free digital teaching programme at Salaby to teach students about this year’s cause. Many schools have had excellent experiences of arranging races, charity events and other exciting activities.
GET YOUR WORKPLACE INVOLVED
Each year, thousands of companies get involved in the telethon across the country. Your workplace can get involved with the telethon by making a contribution, helping out on the phone lines, conducting fundraising activities or acting together as as door-to-door fundraisers on 22 October.
CONTRIBUTE TO VISIBILITY
Use your social media channels to share posts from the telethon. Follow us on Facebook and Instagram, where you can also like and comment on our posts. Create awareness and engagement around this year’s telethon by talking about the cause with your colleagues, friends and family.
SOMETHING FUN COMING UP?
Are you arranging concerts, charity events, exhibitions or races? If you come up with something fun in connection with the telethon, don’t forget to let your local newspaper know and take pictures to post on social media. The county campaign manager will also be happy to hear about any activities you have planned.
DO YOU NEED ANY TIPS AND ADVICE?
Contact your county campaign manager.